The World Superbike season opener at Phillip Island was an excellent way to whet the appetites of motorcycle racing fans around the globe, but the downside of the Antipodean round - and it's a big downside - is the fact that round 2 of WSBK follows fully four weeks after round 1. The MotoGP season opener fills that space, but even the Qatar race doesn't take place until three weeks after Phillip Island.
Fortunately, the media moguls at the World Superbike series have come up with a solution for race fans, stilling their hunger and promoting their series at the same time. On the official World Superbike Youtube channel, WSBK is running the World Superbike magazine, a half hour of news, reports and lengthy recaps from the first race of the season at Phillip Island. You can watch the show below, or over on Youtube.
Posting the show on Youtube is a very shrewd move by the World Superbike series, who have consistently shown a wiser attitude to the internet than MotoGP's rights holders Dorna. While Dorna hides much of their (admittedly excellent and fascinating) content behind a paywall, Infront has chosen to put their videos on Youtube, and free to the public. Even better, they have chose to make them embeddable, making it easy for fans around the world to share videos on blogs, forums, fan pages and social media such as Facebook and Twitter. World Superbike have understood that their first requirement is to grow the sport, and items like this really help to do that.
Here's the World Superbike magazine video: