EBR Press Release: EBR Forced To Pull Out Of World Superbikes

Despite promising results, especially from Niccolo Canepa, the EBR Hero Racing team is being forced to pull out of the World Superbike championship. The withdrawal became inevitable when EBR filed for bankruptcy. The EBR team, run by Larry Pegram, had hoped to find a way to continue, but without the backing of Indian motorcycle manufacturer Hero, did not have the funds. The press release issued by EBR announcing their withdrawal is shown below:


TEAM HERO EBR TO WITHDRAW FROM COMPETITION

Team Hero EBR will be forced to withdraw from the World Superbike Championship for the immediate future. With the recent bankruptcy of EBR and the re-prioritizing of efforts by title sponsor Hero, Pegram Racing is unable to continue its Team Hero EBR program at this time. Pegram Racing is dedicated to returning to racing very quickly and will announce our future plans very soon.

Larry Pegram:

“This is a really hard pill for us all at Pegram Racing to swallow, as we always live by the philosophy of Never Give Up” said team owner Larry Pegram. “The whole team did a amazing job of improving results from last year and giving some pride back to EBR and Hero. Niccolo Canepa was riding like the Champion he is, he was literally making peoples jaw drop at what he was doing with our motorcycle. I am so proud of the job he did. One thing for sure Pegram Racing will be back and it will be sooner than you think.”

In making the withdrawal announcement, Pegram Racing would also like to recognize the dedicated employees of EBR, who lost their employment with the bankruptcy.. “We have worked closely with them and not only appreciate how amazing it was to have a true American Superbike to ride, but how intensely hard that small group of employees at EBR worked to build the EBR bikes, and also support our racing program and other racers.” said Larry, “We are hoping they too will return soon. They deserve to continue.”

2015

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Comments

I'm really sorry to hear this. I love it when small factories participate in the championship and I especially love the fact that the EBR is such a different motorcycle. It may not have been getting brilliant results yet, but just the fact they had the balls to try this is impressive. And they were so much closer than last year, especially Canepa, but even Pegram did much better than Yates and May in 2014. The bike seemed to be seriously improving, they deserve to be able to continue and keep the momentum.
I wish some super wealthy American business man/motorcycle enthusiast (there must be plenty over there, I'd like to think) would jump in and get them going again... It just makes the grid that extra bit more interesting and may even tempt others to take part too.

Hero is trying to shoplift the pooty here. Seems EBR never received it's engineering fees from Hero Corp. Going to be interesting to see what shakes out of this.

I've always like the idea of Buell bikes - he has some creative solutions, some of which are silly (perimeter brake) and some of which are awesome. And I've always been annoyed that America can't produce a useful sport bike. This EBR looked like a step in the right direction.

This country's addicting to Harley Davidson is just sad. They have their uses, but not to the exclusion of pointy, fast things.

Buell has been faced an uphill battle from the beginning. To start with, they were never treated with real respect from Harley-Davidson. I live in San Diego and worked with a guy that is a true, blue HD fanatic. He moved up to Seattle and now works at a HD dealer. I called him the day I learned that Buell was no longer being sold by HD. I said, "Jim, are you guys sad about the Buell thing". He said, "Buell who? I said, "come on Jim, isn't this kind of a bummer? He said, "We kept a few Buells in the back corner of the shop. When people came in and asked about a Buell, we took them right over to the Sportster section. We sell Harley Davidson". No wonder Buell failed. Too bad they were never promoted. They were a bonafied American sport bike.

is exactly right. HD has an attitude that they are the only motorcycle worth owning on the earth. Also sadly, that has always fractured the motorcycle road riding community into two different camps. I've got friends scattered across both groups with a few that are somewhere in the middle. I've owned and ridden several HDs including a 52 panhead which was the only one I really liked, it had character. I always chuckle to see for sale ads now regularly for HDs that are 3-6 years old with less than 1-2k miles for 1/4 of what was paid out the door. Not to mention all the farkles immediately done before taking it home. For many, they're a status symbol, not something to ride and enjoy. Society sure is different now.

Motorcyclists are a small minority to begin with, splitting that again does nothing to help is protect our right to ride and other things that actually matter to us two wheeled pilots.

But I think we all saw it coming. It's true Harley shops could have cared less about the Buells, it's also true that Erik is a brilliant designer, and that Pegram is passionate about racing. However, I think to succeed as a manufacturer you have to sell a competitive bike at a competitive price. Buell unfortunately did neither. The Sportster engine bikes were way underpowered, I'm not exactly sure what the Blast was supposed to be but for 1/2 the $ you can buy used GS500's all day long. Their last iteration only produced "racing" boutique bikes priced beyond other bikes with superior power, suspension and dealer support. If they had a $10000 supersport would they still be around who knows ?

I can honestly say I am not surprised. Call me a pessimist, but going for WSBK is a big endeavor, with not a lot of reward for a small company.

I have followed Buell for a long time, I thought the HD Buells were really nice, except for the under powered engine. Here in Canada there was a Pro Thunder class that had the Buell's and one of the Ducati models, it was quite popular at one point for amateurs.

What really should have happened a long time ago is Buell should have started making race packages for existing models. Swingarms, sub frames, forks, etc. Because trying to homologate for racing approval is hard, plus R&D is expensive. He really did some amazing things when you think about it. But it was never going to be a winning battle. Making a Superbike class approved race package could have worked out really well for him.