Sunday was a pretty good day for British motorcycle racing fans. The first four finishers in both World Superbike races were British riders, and wildcard Kyle Ryde rode a thrilling and aggressive race to finish on the podium in his first ever World Supersport race. And yet less than 16,000 spectators turned up to Donington Park to watch the action. When you factor in the creative mathematics which goes into generating spectator numbers at sporting events (motorcycle racing is not alone in this), and then take a wild stab at the number of attendees on some form of freebie or other, then the actual quantity of punters who handed over cold, hard cash for a ticket is likely to be disappointingly low.
Once upon a time, British fans flocked to Brands Hatch to watch WSBK. Though the claims of 100,000 at the Kent track are almost certainly a wild exaggeration, there is no doubt that the circuit was packed. Fans thronged at every fence, filling every open patch of ground to watch their heroes in combat. So what went wrong?
If only World Superbikes were racing at Brands again, British fans say. Frankly, I think the fond memories of Brands were colored in large part by the fact that WSBK visited Brands in August, when the chances of a hot, sunny summer day are much better than the Midlands in the middle of May. Good weather is a proven draw for any outdoors sporting event, and motorcycle racing is no different.
But a spot of sunshine and a few degrees of temperature can't explain the massive drop in attendance over the past fifteen years. There has always been a very strong British presence in World Superbikes, and the Brit contingent is now stronger than ever. But still the crowds stay away. The racing is excellent: fans often compare the WSBK races favorably to MotoGP, in terms of close battles and unpredictable winners. So that can't be it either. The bikes are perhaps not as trick as they were ten years ago, the formula simplified in pursuit of cost-cutting. Justifiably so: this is supposed to be production racing, after all, and not prototypes in disguise. The balance is pretty good, though. Five of the series' eight manufacturers got on the podium last year, four of them racking up wins.
Great racing, great riders, home talent to cheer for, and yet the stands are only sparsely filled. BSB, the series where most of the current crop of World Superbike riders came from, races less sophisticated bikes, held its round back in April, when the weather is even less dependable, yet drew twice as many fans to the track as WSBK did. What is their secret? How come BSB is thriving while WSBK is in the doldrums?