Why do manufacturers go racing? That is a question which has intrigued me for years, and to which I have spent many years trying to get a straight answer. All of my attempts to get factory bosses to quantify exactly what the returns are, and in what areas, have fallen on barren ground.
The simple answer, of course, is that there are three reasons why manufacturers go racing. In no particular order, they are: as a platform for engineering research and development; as a platform for marketing and brand positioning; and as a training ground for engineers. The relative value for each of these remains a mystery, which the factories are either unwilling, or unable to specify.
At the launch of Ducati's Desmosedici Stradale V4 engine, presented to the media at the Misano round of MotoGP, I got a chance to ask Gigi Dall'Igna, the boss of Ducati Corse about the value of MotoGP in developing engines for the street. Much was made by Ducati of the Stradale's heritage, as a direct descendant of the Desmosedici GP15 bike. The engine shares a layout with the GP15, as well as the same bore. (The stroke is longer, to give the engine more torque at lower revs, and make it more ridable.)