The Misano World Circuit is to honor Marco Simoncelli by renaming itself after the Italian, who died in a tragic accident in Sepang. In a press statement issued today, the track announced that it was in talks with Simoncelli's family, the foundation that has been set up in his name and with the fan club to find the best way to name the circuit after Simoncelli.
Misano was Simoncelli's home circuit, the San Carlo Gresini Honda rider living in Coriano, just a few kilometers from the track. After Simoncelli's death, there were immediate calls to rename the track after the Italian, but the board of the circuit held off to discuss the best way to honor Simoncelli. The board has now agreed to rename the track, but will do so in such a way as to avoid any associations in its marketing and branding, to avoid any appearance of exploiting his name. The question will be dealt with as senstively as possible, in accordance with the wishes of Simoncelli's family.
The circuit has now started the process of renaming the circuit, but this will take some time. A formal announcement is expected at some point in the future, once all of the legal implications have been dealt with.