One of the biggest tasks which Dorna has set itself is the conquest of the American TV market. So far, that ambition has only met with limited, though still growing, success. Part of its problems has been that TV coverage of the races has been left to Speed TV, which is only available through cable or satellite providers, and usually involves an extra subscription charge.
In Europe, Dorna is already engaged in a process to switch from satellite broadcasters towards national broadcasters, or at least, to free-to-air terrestrial stations, as witnessed by the recent news that Dorna will not be renewing the broadcast contract with Eurosport in 2009. Dorna would like to pursue a similar policy in the US, but first, the popularity of the sport needs to grow.
To help do just this, Dorna today announced that the major US networks CBS and NBC will be broadcasting a total of 4 MotoGP rounds this year, up from 2007. In addition to the US rounds at Laguna Seca and Indianapolis, the German GP at the Sachsenring and the Czech Grand Prix at Brno will also receive coverage on the networks. CBS will be showing Laguna Seca live on July 20th at 5-6pm ET, along with hour-long same-day delayed broadcasts of the Sachsenring race on July 13th (1-2pm) and Brno on August 17th (2-3pm). NBC will broadcasting the Indy GP live on September 14th at 3-4pm ET.
The hope is that airing the series on network television will allow casual viewers to catch the series, and be captivated by the excitement of MotoGP. For their sake, and for ours, let us hope that the races don't turn into the kind of runaway wins we have seen for the last 3 races.