So far this year, the news from MotoGP has been almost uniformly terrible. Kawasaki announced their pullout, the satellite teams managers have all chimed in on the need to cut costs, and the MSMA has met to discuss rule changes meant to reduce the expense of MotoGP. The air is full of doom and gloom, and and MotoGP commentators sound almost uniformly like Cassandra, predicting the imminent demise of the series.
So the announcement by Ducati that two of their sponsors have extended their deals comes as a breath of fresh air, a moment of cheer in these otherwise dark times. Italian energy giant Enel will continue the deal with Ducati which sees its logos displayed on the bikes, riders, and riders helmets of the factory team. Even better news is that Riello UPS, an Italian maker of UPS equipment, will be expanding its sponsorship of Ducati, in a program which has seen its investment in the team grow over the past three years.
Securing extra funding for a MotoGP team is always good news, but what makes it better is the fact that these are two companies from outside the motorcycle industry. If MotoGP is to survive in its current form, it is clear that what is required is more of this kind of outside sponsorship. Indeed, Claudio Domenicali, CEO of Ducati Corse, pointed out as much in his statement at Ducati's annual MotoGP press introduction at Madonna di Campiglio in Italy. "There are also lots of other companies who promote their products through motorcycle racing with the Ducati Marlboro Team such as Alfa Romeo, Gatorade and Puma. Of course these are tough times but there are still plenty of ways to make sure that the MotoGP World Championship remains a leading promotional vehicle," he told the press there. If Ducati can seize these opportunities, then maybe the other teams can too.