Pata Honda Reveal 2013 World Superbike Livery for Rea, Haslam, Van der Mark and Zanetti (With Photos)

The Pata Honda World Superbike team unveiled their 2013 colors at the Verona motorcycle show on Saturday, showing off the colors which Johnny Rea and Leon Haslam will be defending in the World Superbike championship, and Michael van der Mark and Lorenzo Zanetti will be wearing in World Supersport. The team issued the following press release, complete with a selection of photos:

Pata Honda team unveiled at Verona

The new Pata Honda team was finally unveiled at Verona in Italy this afternoon, as it prepares for its dual assault on the World Superbike and World Supersport championships.

New sponsor, snack manufacturer Pata, supported by Tonello Energie, has joined forces with Honda, the world’s largest and most successful motorcycle manufacturer to target this season’s two principal production-based world championship titles.

Sporting all-new livery on their Honda CBR1000RR Fireblade machinery, World Superbike riders Jonathan Rea and Leon Haslam, both from the UK, took to the stage in front of a big crowd at Motor Bike Expo, Verona’s annual motorcycle exhibition.

They were joined by two World Supersport debutants, Dutch flyer Michael van der Mark and Lorenzo Zanetti from Italy, who will compete on Honda’s multiple championship winning CBR600RR.

“This is a really exciting moment,” said Rea after the unveiling of the team and its new racing livery. “I think the bikes and the leathers look great and we know that there are some exciting developments for the CBR for this season, so I can’t wait for it to start.”

Haslam added: “It’s great for me to be back with Honda for 2013 and I’m really happy with the whole look of the Pata Honda team. We’ve got a two day test in Jerez next week before all the kit has to be packed up for Australia. The first round can’t come soon enough for me!”

Photos copyright and courtesy of Pata Honda Racing:

Johnny Rea's 2013 Pata Honda CBR1000RR

By the left

Front view

Leon Haslam's bike

New livery, old bike. The 2013 CBR1000RR now has an underbraced swingarm

Leon, from the front

The angle which Rea hopes to be showing to the competition for as much of 2013 as possible

Simple, clean lines

Michael van der Mark's Supersport CBR600RR

The right-hand side of the 2012 European Superstock 600 Champion's bike

Johnny Rea

Leon Haslam

Lorenzo Zanetti

Michael van der Mark

Go, Johnny, Go!

Van der Mark in the dark

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Does anyone else have this problem; look the superbikes; the numbers on the side are tiny and will be hidden by the riders legs.

Their suits and the rest of the livery are identical.

So, when you're at the circuit unless you have remembered what lid their wearing you can't tell one rider/bike from another. You often not able to see the front of the bike so you need a visible and clear number on the fairing. I find that really bloody irritating. I wish the teams would sacrifice a bit of sponsorship space for the benefit of the audience knowing who they're looking at as they fly past at a rate of knots!

The supersport bikes should be fine.

Anyway, best of luck to Leon and Jonathon, it would be great to see a Hondas running at the sharp end again. Both good chaps to to the fans too.

looks like one of the reasons for the small numbers is the fake headlight stickers. I hope by the end of the season they realize how dumb it looks. Next thing you know they will have us club racers put them on our bikes.