When Valentino Rossi crashed his motocross bike while training last Thursday, he triggered a wave of speculation on just how serious his injuries were. It was clear that there was reason for concern, as the Italian had been taken straight from the motocross track at Cavallara to the emergency room at Rimini hospital. The fact that he was kept in overnight made it even more worrying.
Initial reports from local newspapers and websites validated such concerns. There were reports that Rossi had fractured one or more ribs, that he had injured his shoulder, even that he had taken a blow to the head and had picked up a concussion as a result.
That presented the Movistar Yamaha team with a serious problem. One which they have handled with considerable subtlety and expertise, it has to be said. Their first and major priority was to control the narrative around Rossi's injury, giving the media the information they wanted, while keeping their options open.
However, despite their careful information strategy, if you read between the lines, there was clearly more going on than met the eye. In all of their press releases, Yamaha were treading a fine line between being as honest as possible about Rossi's injuries, while leaving underlying questions unanswered.