HRC Press Release: Spanish Alcohol-Free Beer Brand Estrella Galicia Backs Marquez And Pedrosa

HRC today announced that Spanish alcohol-free beer brand Estrella Galicia 0,0 is to step up to sponsor the Repsol Honda MotoGP team. The beer brand has been a long-time backer of Marc Marquez, and moving up to the premier class with the Spanish youngster is a logical extension of their sponsorship package. The brand will feature on the leathers of both Marquez and his teammate Dani Pedrosa.

Below is the official press release issued by HRC:


Estrella Galicia 0,0 joins the pinnacle of World Motorcycle Racing with Honda Racing Corporation

Estrella Galicia 0.0 takes an important step forward in its commitment to motorcycle racing sponsorship as it partners Honda Racing Corporation for 2013.

Famous World Champions such as Freddie Spencer, Mick Doohan, Alex Crivillé and Casey Stoner have won Championships with the factory team and this year, for the first time since Crivillé and Gibernau, two spanish riders will once again defend the colours of the Repsol Honda Team, the experienced Dani Pedrosa and ‘rookie’ Marc Márquez, will become the most exciting couple on the grid for the Spanish fans. Estrella Galicia will also become the official beer in HRC’s hospitality.

This is the third season in which Estrella Galicia 0.0 is present in the MotoGP World Championship, supporting Marc Márquez in his brilliant career, when he won the Moto2 World Championship last season . The beer brand now takes a step up reaching the premier class with HRC's factory riders Pedrosa and Márquez. Pedrosa, the current MotoGP World Championship runner-up has a brilliant experience in the top class and will be one of the favourites for the title in 2013.

The first images of the riders wearing their new leathers with Estrella Galicia 0,0 logo will be available on the 24th January, after the team’s official presentation in Madrid, where Pedrosa and Márquez will unveil the 2013 RC213V bike, and it’s new livery.

Year: 
2013

Comments

Sounds like the HRC

Sounds like the HRC hospitality unit is going to be throwing some pretty outrageous parties. People are going to be pounding that by the pint and then...driving home safely and getting to bed on time for work in the morning. Wild, wild place the MotoGP paddock is.

Total votes: 19

Alcohol free beer?!

Which begs the question.... Why even bother?!

Total votes: 17

You are missing the point

You are missing the point that they use the 0,0% in their brand only to circumvent the restriction that no alcohol advertising is allowed in MotoGP.

Estrella Galicia has six beer products on sale in this country.

http://portal.estrellagalicia.es/es/productos

I am quite sure they will ship all of them to the hospitality on HRC!

I think it is quite a clever way to get your brand name on a MotoGP bike, even when it is not supposed to be there.

Total votes: 16

Cigar

Give that man a Nate Sherman Cigar! Even though advertising tobacco is banned... But yes, this is the answer as to why its being done. And its GENIUS!

But man do I miss the times when advertising was advertising and people were responsible for their own decisions in life. Be it the choice to pick up a cigarette or drink a shot of whiskey, you did it, it was on you. Not some magical TV fairy that forced you to do it or because children were too stupid to NOT do everything they saw on TV and parents actually parented... Man, Babe Ruth used to smoke big old Cuban Cigars, eat nitrate filled hot dogs and hang out with "ladies of the night" all the time and he was the home run king until the 1970s. And lets not forget about Giacomo and some of the other "Legends" of Grand Prix. Both kinds of legends...

Common sense and personal responsibility are so rare these days they should be considered superpowers.

Total votes: 17

amen

!

Total votes: 8

Maybe Phillip Morris

Maybe Phillip Morris (Marlboro)can bring out a cigarette without tobacco in it then he can start advertising again!

Total votes: 12

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