Red Bull To Back Repsol Honda Team From 2015

Red Bull is to make its long awaited return to sponsoring a team in the MotoGP class. The Austrian energy drink giant has announced that they will expand their sponsorship of the Repsol Honda team for 2015 and 2016, with the Red Bull logo appearing on the team's Honda RC213V machines for the first time.

The move is a major step forward for Red Bull. The energy drink firm withdrew from the premier class in 2002, at the start of the MotoGP era, after having sponsored the WCM team, then racing Yamaha YZR-500s as the Red Bull Yamaha team. Since then, Red Bull's strategy has been focused on individual riders rather than teams, with its focus switched to Honda. Red Bull backed Dani Pedrosa, Marc Marquez, Stefan Bradl, and when they were at HRC, Andrea Dovizioso and Nicky Hayden. The Austrian energy drink logo had appeared on the LCR Honda machine at some of the US rounds of MotoGP, but so far, they had held off on backing a team full time.

That is set to change, with the stickers set to appear on the Repsol Honda machines. The move had been presaged by the increasing role Red Bull have played in helping promote the Repsol Honda team. The most prominent example was last year, when the company covered the costs of the Repsol Honda team's test at Austin early in the season, using that test as an opportunity to produce large amounts of promotional material, including online videos. Normally, teams have to purchase such material from Dorna for a sizeable fee, which then comes with severe restrictions on usage. With both Pedrosa and Marquez long-time Red Bull sponsored riders, the move to backing the team was a logical one. It was a move which HRC Team Principal Livio Suppo had been pushing for for a very long time.

The move also allows Red Bull to take on their competitors more directly. Monster has backed both the factory Yamaha team and the Tech 3 satellite Yamaha team, as well as supporting the French Grand Prix at Le Mans. Malaysian brand Drive M7 has also stepped up to back the Aspar team this season. Putting the Red Bull logo on the Repsol Honda bikes gives the brand more prominence, and also fits with the company's strategy of getting behind winners.

Below is the press release issued by HRC announcing the deal:


Honda Racing Corporation increase partnership with Red Bull

HRC are pleased to announce an evolution in their partnership with Austrian-based energy drink manufacturer, Red Bull.

After nine years of cooperation with the Repsol Honda Team and its riders – starting with Nicky Hayden and Dani Pedrosa in 2006 – from next season the Red Bull logo will also feature for the first time on the Honda RC213V machines of Marc Marquez and Dani Pedrosa, and Red Bull will become the Official Energy Drink partner of the Repsol Honda Team, for the next 2 years, until the end of 2016.

Since the collaboration began the Repsol Honda Team and Red Bull have celebrated a total of 58 wins, 172 podiums, 63 pole positions, 73 fastest laps, three rider’s World Championships and four Constructor’s Championships.

Shuhei Nakamoto

HRC Executive Vice President

"We are delighted to have the opportunity to grow our partnership with Red Bull. It is an iconic global brand with whom we've worked alongside for nine years, so this was the logical next step. I'm sure that this new partnership will increase our visibility, not only as Honda, but also MotoGP on a whole to a wider global audience, which can only be good for the sport"

Red Bull is to make its long awaited return to sponsoring a team in the MotoGP class. The Austrian energy drink giant has announced that they will expand their sponsorship of the Repsol Honda team for 2015 and 2016, with the Red Bull logo appearing on the team's Honda RC213V machines for the first time.The move is a major step forward for Red Bull. The energy drink firm withdrew from the premier class in 2002, at the start of the MotoGP era, after having sponsored the WCM team, then racing Yamaha YZR-500s as the Red Bull Yamaha team. Since then, Red Bull's strategy has been focused on individual riders rather than teams, with its focus switched to Honda. Red Bull backed Dani Pedrosa, Marc Marquez, Stefan Bradl, and when they were at HRC, Andrea Dovizioso and Nicky Hayden. The Austrian energy drink logo had appeared on the LCR Honda machine at some of the US rounds of MotoGP, but so far, they had held off on backing a team full time.

Comments

red bull needs to step up

because they do not dominate the energy drink market like they used to anymore. monster had taken a very large chunk of the market.

Total votes: 10

Monster are everywhere - and Red Bull are playing catchup

Red Bull have taken their eye off the ball in the motorcycling arena - whilst Monster now sponsor a number of riders in BSB, WSB and MotoGP on both helmets and bikes. Its all about profile and getting the brand captured in the media.

Plus there are the Monster dolly birds and the brand is a bit more bad-ass!

What Red Bull have missed out on is having their branding on the bike of the rider who has won everything this year - bit of a cock up if you ask me.

Total votes: 7

Spot on

"Red Bull have taken their eye off the ball in the motorcycling arena"

Spot on. Will it be cheaper to outbid existing players now, or would it have been cheaper to have kept some skin the MotoGP game?

Total votes: 9

Great news for the sport..

I'll put some in the fridge alongside my VR46 Monsters.

Let's not hear any glass half empty merchants drawing analogies of doom with tobacco sponsorship, eh?

This day and age, you've got to take it where you find it.

Total votes: 11

Good news for MotoGP

Its good news when any sponsor wants to take a greater interest in the sport. It would have been nice to see something that involved LCR as well maybe in a similar way to Red Bull's sponsorship of toro rosso (I think they own the team? probably a step too far). In any case good to see them putting more money into GP. Sponsors like winners or more specifically they like Marc Marquez.

I was always fond of the Crafar/Dunlop 500cc red bull bike I thought it looked great.

Red Bull increases HRC sponsorship along with heart rate and chemical dependence

Follow me @RealMotoNews

Total votes: 17

Haaa haaa haaaaaaaa :D :D :D. @ Real Moto News...

That Link is friggin hillarious..... I cannot stop laughin M8.

Code name RBHD... :D :D :D

Caps wit cans........lol lol lol lol.......Chemical dependence God oh god oh god

ROTFL...

Total votes: 9

hahahaha

"Having reached the dizzying heights of under eight football, I feel I have enough knowledge to comment on the career prospects of elite athletes involved in MotoGP."

hahahaha that link is worth a click.

Total votes: 8

Don't forget...

... the classy-looking Suzukis in '05! :-)
http://photos.motogp.com/2005/07/09/139738_._preview_big.jpg

Total votes: 2

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